Yejee rhymes with edgy, veggie, or wedgie.   ✷   Designs things.   ✷   Yejee rhymes with edgy, veggie, or wedgie   ✷   Draws things.   ✷   Yejee rhymes with edgy, veggie, or wedgie.   ✷    Eats a lot.   ✷   Yejee rhymes with edgy, veggie, or wedgie.   ✷   Makes things.   ✷   

Highlander
The Movement School

Identity, Website, Social, Events, Print & Packaging
Redefining a 92 year old legacy organization by boldly rethinking their digital and physical footprint to empower future movement leaders

Launched 2024 | Website

YouTube

Design Direction, Illustration, Character Design
Uplifting mental health tools to help young people through moments of crisis in partnership with the American Academy of Pediatrics, Child Mind Institute, and the Center for Addiction and Mental Health. 


Launched 2024 |  AAP YouTube | CMI YouTube 

Ribbon

Brand Identity, Naming, Illustration, Web & Social
Molding an elevated silicone kitchenware brand that is made to last. 

Launched 2023 | Website

NOVIG

Brand Identity, Motion, Digital, Brand Guidelines
Establishing the first high-frequency, commission-free sports betting exchange.

Pre-Launch 2023 | Website

Lalo

Identity, Art Direction, Illustration, Digital, Print

Evolving the brand experience to be more timeless for a modern baby & toddler brand that’s rethinking the way parents shop for their little ones.

Update Launched 2021 | Website

Character

Brand Identity, Art Direction, Web Design, Print
Building a robust brand for a new kind of online home improvement store where anyone can feel empowered to take on home DIY projects and add a little character into their spaces.

Launched 2022 | Website | Thing Testing

The Dough Project

Identity, Art Direction, Illustration, Packaging
Shaping a vibrantly playful brand experience for an all-natural play dough company founded by a preschool teacher.

Launched 2020 | Website | Dieline Awards


︎Yejee is a Senior Brand Designer based in Brooklyn. Currently at NewWorld, She loves to craft useful little things, obsess about animated films, and she also cooks a mean Korean soybean paste soup.




© Yejee Pae 2025