Rho
Elevating the brand experience of a fintech business banking platform that excels in making their customers feel taken care of.
Work in Progress | Website

Highlander
The Movement School
Redefining a 92 year old legacy organization by boldly rethinking their digital and physical footprint to empower future movement leaders
Launched 2024 | Website
YouTube
Uplifting mental health tools to help young people through moments of crisis in partnership with the American Academy of Pediatrics, Child Mind Institute, and the Center for Addiction and Mental Health.
Launched 2024 | AAP YouTube | CMI YouTube
NOVIG
Establishing the first high-frequency, commission-free sports betting exchange.
Pre-Launch 2023 | Website
Lalo
Evolving the brand experience to be more timeless for a modern baby & toddler brand that’s rethinking the way parents shop for their little ones.
Update Launched 2021 | Website
Character
Building a robust brand for a new kind of online home improvement store where anyone can feel empowered to take on home DIY projects and add a little character into their spaces.
Launched 2022 | Website | Thing Testing
The Dough Project
Shaping a vibrantly playful brand experience for an all-natural play dough company founded by a preschool teacher.
Launched 2020 | Website | Dieline Awards
© Yejee Pae 2025





